One of my favorite things is to work with sports companies, anything to do with moto! This shop not only has a moto following but also has forestry tools, lawn tools, wood stoves, snowmobile and dirtbike gear, and fishing and boating supplies! Unbelievable the knowledge that needs to go into running the place. Each different category of things decidedly needed its own homepage. I built them a great summary of each category of service and products, as well as a nice homepage with integrated HTML5 video to really pop off the screen into your face! Social media coaching was a small focus, as these owners were too busy running a successful shop to really get too into it. We put their Instagram feed in a small custom made artsy footer at the bottom.